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I'm Or Emergy. I build AI into daily work, and make sure people actually use it.

Founder of Emergy AI Ops, based in Israel, working in Hebrew and English. I work as an external AI operating partner: one person who maps the opportunities, trains the team, builds the systems and puts the rules in place, so AI becomes part of how the business runs.

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Or Emergy, founder of Emergy AI Ops
Background

Technology consulting, and behavioral change.

My background is in technology consulting and in behavioral change. The second matters more than it sounds. Most AI initiatives don't fail because the tool is weak. They fail because people go back to their old habits, nobody owns the new way of working, and nobody wrote down the rules.

So I work on both sides at once: the systems, and the people who use them. I build with the team, not for it, and I stay until the new way of working is the normal one.

How I work

Six rules I work by.

  • Start from the work, not the tool

    I look at where the hours go before I recommend anything. Sometimes the answer is a setting in a tool you already pay for.

  • Your accounts, your ownership

    Systems run on your accounts and stay with you. The instructions and settings are in files your team can read and change.

  • Drafts first, people approve

    Anything that leaves the business or can't be undone waits for a person. Agents prepare; people decide.

  • Train until it's a habit

    A system nobody uses is just a cost. Training is built on real tasks and continues after the first weeks of use.

  • Governance from day one

    Who may use which tool with which data, what gets checked, what gets logged. Written down at the start, not after a mistake.

  • Honest about limits

    If AI is the wrong answer, if a tool isn't ready, or if its Hebrew is weak, I say so before you spend.

The method

The Leverage‑to‑Ownership Method.

Five stages, from the first map to full independence. Not every client needs all five: the audit covers the first, training the second, implementation the third and fourth.

  1. Leverage

    Find where AI saves the most time and money in your business.

  2. Learn

    Train your team to work with AI tools confidently and safely.

  3. Launch

    Build custom systems that run inside your daily operations.

  4. Lock In

    Install governance and documentation for independent operation.

  5. Own

    You run your AI systems. I advise on the next wave.

Proof

What this looks like in practice.

Real engagement

A digital analytics firm: three AI systems at work

One mapping session, then three systems built on the firm's own Claude account: email triage with replies drafted in the owner's writing style and a folder opened automatically for every new client, meeting summaries with decisions and tasks, and client-branded reports built from analytics data.

All three were running within two weeks of the first working session. Anything that goes to a client stays a draft until the owner sends it. The client's name stays private until they agree to be named.

How I work myself

My own business runs the same way

Agents prepare my meeting summaries, follow-ups, client records and draft replies. I read, correct and approve what goes out. I use what I recommend.

On this site

The AI Daily Brief

Every morning a pipeline I built reads about 30 sources, checks each item against its source and publishes up to three updates in Hebrew and English. It runs on its own, within written rules on what it may publish.

The method

Five stages, written down

Every engagement follows the Leverage‑to‑Ownership Method: map, train, build, lock in the rules, hand over. You always know which stage you are in and what you own at the end of it.

The method ››
Scope

What I do, and what I don't.

What I do

What I don't do

  • Deep custom software development.
  • Round-the-clock support.
  • Projects with nobody on your side who owns them.
  • Promises of results before looking at the work.
Questions

Practical details.

Who actually does the work?

I do, directly, from the first call to the last session.

Where do meetings take place?

Online, or in person in Israel.

Which languages?

Hebrew and English, in meetings, in documents and in the systems themselves.

How do we start?

With a 20-minute call. If there is a fit, a scoped proposal follows in writing. There are no prices on this site.

Next step

Start with a 20-minute call.

  • You tell me where the business is and what you'd like to change.
  • I tell you straight what I would do first, and whether I'm the right person for it.
  • If it's a fit, a scoped proposal follows in writing.
Book a 20‑minute call ›› WhatsApp

There are no prices on this site. After the first conversation you get a scoped proposal in writing. On WhatsApp, the message opens with a few short questions, so the first reply can already be useful.

More

Other ways to work together.

AI consultingWhere AI pays off in your work, and what to build first.Read more ›› AI implementationAgents and automations built into your daily work.Read more ›› Team trainingHands-on training until the tools become habit.Read more ›› LecturesA clear, practical picture of AI at work, for a room of any size.Read more ››